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Posted:24 June 2019 | Category:

Land Rover Partner BMW to Develop Electric Car Components

Land Rover Partner BMW to Develop Electric Car Components

British SUV manufacturer Land Rover has confirmed that it will partner with German giant BMW in a bid to develop electric car technologies in a more efficient fashion. The joint focus will see the two firms focus on electric motors, transmissions and power electronics as they each look to achieve a greater presence in the era of EV growth and expansion.

A Partnership Born Out of Necessity

The news regarding the joint development of next-generation technology for electric and plug-in hybrid vehicles comes shortly after Jaguar Land Rover reported an annual loss of £3.6bn. Falling car sales and higher costs have hit both manufacturers hard in recent times.
When combined with the increasingly strict regulations relating to emissions, the new technologies are now considered a necessity, which has forced many of the world’s leading manufacturers to take action. In truth, the link between Jaguar Land Rover and BMW is the latest in a long list of joint development ventures with Volkswagen and Ford being one of the other major partnerships.
Klaus Frohlich of BMW announced: “With Jaguar Land Rover, we found a partner whose requirements for the future generation of electric drive units significantly match ours. Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market.”
The partnership is designed to reduce the strain caused by expensive car part costs while also accelerating the progress made by both firms. While timeframes have not been confirmed by either party, it is expected that the first rewards of the deal should be seen within four years.

Building Upon the Success of Both Brands

BMW and Jaguar Land Rover’s partnership will see the two firms unite through joint research, shared production planning, and development of electric drive systems (EDUs). The two manufacturers are eager to build upon the success of their respective I-Pace and i3 models.
With Land Rover set to offer the Evoque and Discovery Sport plug-in hybrid, the partnership comes at a very important time as the two companies are set to develop 5th-generation technology in Munich before creating their own electric drivetrains separately.
Nick Rogers of Jaguar Land Rover stated: It was clear from discussions with BMW Group that both companies’ requirements for next-generation EDUs to support this transition have significant overlap making for a mutually beneficial collaboration.”
The transitional phase in which hybrid and EV technologies are more crucial than ever, the partnership between two brands that have already enjoyed success in the arena comes at a hugely significant time. The mutually beneficial elements of the agreement are likely to show in a very prominent fashion.

Find Your Perfect Land Rover Plug-In Hybrid Today

Here at Sinclair’s, we boast a range of Land Rover’s iconic plug-in hybrid vehicles. To book a test drive in one today, contact one of our dealers.